10 ‘Don’t Be’ PR Tips – Perception Counts

How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer ... this is for you. Public relations helps to shape and cultivate how others perceive you.  But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision ‘yourself’ clearly. Since public relations … [Read more...]

Make an Impression That Sticks

How Do You Make an Impression? PR is more than press releases, it's very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges.  What is it that differentiates us?  What makes us ‘memorable’? How we look? How we speak? What we say? How we behave? What we do? The answer of course is all of the above. We … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

When Were You Happy Right Down to Your Very Soul?

Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over. We bring our experience and talent to the table every day for our friends and clients.  We share our information, experience, and observations to help … [Read more...]

And the ABCH Winners Are …..

Drum Roll Please We're announcing the winners :-) Were you in our "Make Your Clients Raving Facebook Fans" classes at the ABCH 'Energizing Summit' on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of 'Ultimate Imaging' for you and your business.  That's a full and fabulous $7,500-value day you'll share with national PR consultants Sharon and … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

Where Have All the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'.  That's 'unique'. I'll disagree with my guest poster's … [Read more...]

Top 10 Tips For Beauty Career Success

I love meeting amazing and straightforward people like Thia Breen.  She lifts me up with her own phenomenal beauty career success story but stops me cold with forehead-slapping simple solutions  to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does Thia know about all that? She was one of those ‘other people’ once! I recently … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 2

Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your 'Aha' Moment we looked at how to Twitter with a salon industry focus.  This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you follow (and who you want to follow you) depends on why you are on Twitter in the first place.  Let's begin by making sure we … [Read more...]

How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don't.  Either you will do something with it … or you won't.  As always … the ball's in your court. If you don't get it ( or you get it, but don't do anything with it) … no problem, you'll be fine anyway. But, if you do get it, and really think … [Read more...]

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