Where Have all the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you [...]

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A Twitter Guide for Salon Industry Professionals and Businesses – Part 2

Part 2 of a 3 part series Followers & Following

In Part 1, Twitter ─ your ‘Aha’ Moment we looked at how to Twitter with a salon industry focus.  This part 2 is about who to follow and how to find the people you want to follow on Twitter.

Who Do You Follow? [...]

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How to Begin a Movement - 'Passion' and 'Fun' Sells

Why Have Over a Million People Watched This Video on YouTube?

It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don’t.  Either you will do something with it … or you won’t.  As always … the ball’s in your court.

If you don’t get it ( [...]

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Facebook: Beyond Friend-Ups, Chats, Photos and New Business Pitches

I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend.  I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me [...]

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‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that … if you do it right!

Networking Has To Be ‘Real’ To Be Right!

OK, I admit it.  Even though I’m a publicist, [...]

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