By
Alex Irving, on March 19th, 2010 —
Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you [...]
By
Alex Irving, on June 19th, 2009 —
Why Have Over a Million People Watched This Video on YouTube?
It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court.
If you don’t get it ( [...]
By
Alex Irving, on March 22nd, 2009 —
I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend. I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me [...]
By
Sharon Esche, on February 15th, 2009 —
As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold. Local personal networking is a powerful tool to do that … if you do it right!
Networking Has To Be ‘Real’ To Be Right!
OK, I admit it. Even though I’m a publicist, [...]