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By Alexander Irving —
 1 comment so far Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR. “I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR [...]     By Alexander Irving —
Add your thoughts & comments on this article Photo courtesy of Tolis Flioukas Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over. We bring our [...] By Sharon Esche —
Add your thoughts & comments on this article Drum Roll Please We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full and [...] By Alexander Irving —
2 of you commented - join the conversation! “The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood [...] By Alexander Irving —
4 of you commented - join the conversation! Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you do [...] By Alexander Irving —
3 of you commented - join the conversation! Part 2 of a 3 part series Followers & Following In Part 1, Twitter ─ your ‘Aha’ Moment we looked at how to Twitter with a salon industry focus. This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who [...] By Alexander Irving —
7 of you commented - join the conversation! Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court. If you don’t get it ( or [...] By Alexander Irving —
2 of you commented - join the conversation! I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend. I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me smile [...] By Sharon Esche —
8 of you commented - join the conversation! As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold. Local personal networking is a powerful tool to do that … if you do it right! Networking Has To Be ‘Real’ To Be Right! OK, I admit it. Even though I’m a publicist, I’ve [...] |
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