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By Sharon Esche, on March 26th, 2010 —
 7 of you commented - join the conversation! Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data [...] By Alex Irving, on March 19th, 2010 —
2 of you commented - join the conversation! Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you [...] By Alex Irving, on September 13th, 2009 —
Add your thoughts & comments on this article Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together [...] By Alex Irving, on July 20th, 2009 —
2 of you commented - join the conversation! All It Takes is an Hour or Two Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and [...] By admin, on May 12th, 2009 —
Add your thoughts & comments on this article by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press [...] By Alex Irving, on January 24th, 2009 —
Add your thoughts & comments on this article In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your [...] |
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