Seize the PR Moment!

Cosmetology Leads Among Respected Professions.

Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data [...]

  • Share/Bookmark

Don’t Neglect Great Opportunities to Get Good PR

All It Takes is an Hour or Two

Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and [...]

  • Share/Bookmark

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News – Catch the Wave!

Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage.

Industry icon and former Vidal Sassoon Artistic Director Maurice [...]

  • Share/Bookmark

Getting Passionate About Your industry – WOW!

Alex and I Are Passionate About Our Industry.

Spa tent on the Capitol Steps

We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our [...]

  • Share/Bookmark

Facebook: Beyond Friend-Ups, Chats, Photos and New Business Pitches

I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend.  I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me [...]

  • Share/Bookmark

Beauty PR Opportunities Galore this Weekend

We’ll See you There.

If you’re within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there.  ISSE is a golden opportunity to gather up great PR material and opportunities for you, and [...]

  • Share/Bookmark

Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro

Beauty PR professionals attend industry events ‘differently’.

It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success.

The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming [...]

  • Share/Bookmark

Digital Photos for Editorial Use – Wimpy or Ready for Prime-Time?

If you are headed for the International Haircolor Exchange (IHE) event November 9th I promised you some photo tips for getting good editorial shots with your digital snapshot camera.

Tip: There are many good cameras with decent flash capability these days but for your information, we always carry a little Casio Exlim Z750 purchased [...]

  • Share/Bookmark

PR Opportunities at The International Haircolor Exchange (IHE)

Opportunity Knocks

If you are serious about moving your PR efforts ahead, in our recent post (Get Out of the Salon . . .  And the Neighborhood), we recommended several unique event activities to expand your personal universe and give you some great material for local media. Well, the International Haircolor Exchange is [...]

  • Share/Bookmark

Get Out of the Salon and the Neighborhood

You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done.

Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting [...]

  • Share/Bookmark