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By Sharon Esche, on March 26th, 2010 —
 7 of you commented - join the conversation! Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data [...] By Alex Irving, on July 20th, 2009 —
2 of you commented - join the conversation! All It Takes is an Hour or Two Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and [...] By Alex Irving, on July 11th, 2009 —
9 of you commented - join the conversation! Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice [...] By Sharon Esche, on June 6th, 2009 —
4 of you commented - join the conversation! Alex and I Are Passionate About Our Industry. Spa tent on the Capitol Steps We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our [...] By Alex Irving, on March 22nd, 2009 —
2 of you commented - join the conversation! I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend. I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me [...] By Alex Irving, on January 27th, 2009 —
Add your thoughts & comments on this article We’ll See you There. If you’re within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there. ISSE is a golden opportunity to gather up great PR material and opportunities for you, and [...] By Sharon Esche, on November 7th, 2008 —
Add your thoughts & comments on this article Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming [...] By Alex Irving, on October 31st, 2008 —
Add your thoughts & comments on this article If you are headed for the International Haircolor Exchange (IHE) event November 9th I promised you some photo tips for getting good editorial shots with your digital snapshot camera. Tip: There are many good cameras with decent flash capability these days but for your information, we always carry a little Casio Exlim Z750 purchased [...] By Alex Irving, on October 28th, 2008 —
Add your thoughts & comments on this article Opportunity Knocks If you are serious about moving your PR efforts ahead, in our recent post (Get Out of the Salon . . . And the Neighborhood), we recommended several unique event activities to expand your personal universe and give you some great material for local media. Well, the International Haircolor Exchange is [...] By Alex Irving, on October 13th, 2008 —
Add your thoughts & comments on this article You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting [...] |
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