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Do-it-Yourself Public Relations?

Photo: Buzzy Sullivan

When you get down to it, that’s what BeautyPRpro is about.  Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get ‘em yourself. [...]

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Good Salon PR -’One’ Resolution Away – Just Do It!

Happy New Year To You All!

Are you any good at keeping New Year Resolutions?  We suspect not.  Like you, we used to make a bunch of those every year, with truly the best of intentions, only to find the newly-minted days slipping by once again.  We were ‘consumed’ by daily life robbing our time [...]

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Get Out of the Salon and the Neighborhood

You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done.

Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, [...]

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All The World’s a PR Stage – Are You Ready?

Sharon’s tough!

Her previous post asked the “Supermarket Conversation” question . That is enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics.

It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the top [...]

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How Do Your Clients See You?

Who You Were, or Who Your Are?

The very fact that you are here means you’re probably thinking about your professional image and rep . . . perhaps making it a bit stronger, edgier, more competitive, and maybe even measure up to modern civilization as we know it <g> in the salon/spa world. Others just [...]

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BeautyPRpro – It’s All About You!

The debut of our BeautyPRpro blog . . .

. . . means everything to us! Why? Because you mean everything to us!. So many of you in the salon/spa industry we have known over the years have asked us to write a book, do more classes and do more PR Power workshops for salon [...]

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