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By Alex Irving, on July 11th, 2010 —
 Add your thoughts & comments on this article Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at [...] By Alex Irving, on June 27th, 2010 —
Add your thoughts & comments on this article Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions [...] By Alex Irving, on March 19th, 2010 —
2 of you commented - join the conversation! Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you [...] By Alex Irving, on January 8th, 2010 —
Add your thoughts & comments on this article You Recommend Clients Change their Look, Don’t You? “It is not necessary to change. Survival is not mandatory.” – William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not? It’s a noble goal … and very doable for those willing [...] By Alex Irving, on September 13th, 2009 —
Add your thoughts & comments on this article Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together [...] By Alex Irving, on May 16th, 2009 —
2 of you commented - join the conversation! Get ‘Engaged’ As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social [...] By admin, on May 12th, 2009 —
Add your thoughts & comments on this article by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press [...] By Alex Irving, on May 1st, 2009 —
4 of you commented - join the conversation! This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I [...] By Alex Irving, on April 11th, 2009 —
4 of you commented - join the conversation! We were going to post earlier, but Sharon was in New York and unlike the song, time was not on our side before the Easter weekend. Sorry We know you’ve been tapping your fingers waiting to find out who receives our free PR planning package. We won’t keep you in suspense much longer, [...] By Sharon Esche, on February 15th, 2009 —
8 of you commented - join the conversation! As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold. Local personal networking is a powerful tool to do that … if you do it right! Networking Has To Be ‘Real’ To Be Right! OK, I admit it. Even though I’m a publicist, [...] |
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