10 ‘Don’t Be’ PR Tips – Perception Counts

How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer ... this is for you.Public relations helps to shape and cultivate how others perceive you.  But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision ‘yourself’ clearly.Since public relations … [Read more...]

Is This You? Just … so busy.

“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet.It has to be several hundred times for me.Why do we see it so many times?  Because it’s a universal truth and we all recognize it.  It’s about me … every time I read it.  But Then … You’re pooped at the end of a busy day.  You really want … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR."I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies.Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK?On that topic, here's a post … [Read more...]

When Were You Happy Right Down to Your Very Soul?

Pay Day Yesterday! Like the “Starfish story” … we know we have done something important.We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over.We bring our experience and talent to the table every day for our friends and clients.  We share our information, experience, and observations to help … [Read more...]

Are You a Self-Sabotaging Salon Pro?

Just talk ... It's upsetting. ... and it always makes us sad.The wishers ... the dreamers .... the pretenders ... the talkers .... so very few actual starters.So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the 'big pool' ... NAHA or the Contessas, or some … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market

Your 'Appearance' is a Basic Salon PR Ingredient Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections … [Read more...]

So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all.Of course everyone was on Facebook, but few people knew … [Read more...]

Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]

Where Have All the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'.  That's 'unique'.I'll disagree with my guest poster's … [Read more...]

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