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By Alexander Irving —
 1 comment so far Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR. “I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR [...]     By Alexander Irving —
Add your thoughts & comments on this article Photo courtesy of Tolis Flioukas Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over. We bring our [...] By Alexander Irving —
5 of you commented - join the conversation! Just talk … It’s upsetting. … and it always makes us sad. The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters. So many stylists talk a good game. They talk about about stepping out from the crowd. They talk about what they are going to do for [...] By Alexander Irving —
2 of you commented - join the conversation! “The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood [...] By Alexander Irving —
Add your thoughts & comments on this article Your ‘Appearance’ is a Basic Salon PR Ingredient Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can: Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their [...] By Alexander Irving —
Add your thoughts & comments on this article Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at all. [...] By Alexander Irving —
2 of you commented - join the conversation! Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might [...] By Alexander Irving —
4 of you commented - join the conversation! Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you do [...] By Alexander Irving —
Add your thoughts & comments on this article You Recommend Clients Change their Look, Don’t You? “It is not necessary to change. Survival is not mandatory.” – William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not? It’s a noble goal … and very doable for those willing to [...] By Alexander Irving —
Add your thoughts & comments on this article Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and [...] |
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