Your ‘Appearance’ is a Basic Salon PR Ingredient
Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:
Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their clients. Get closer to their local press. Diversify product offerings to match their clientele’s wishes.
It all happened gradually and manageably over the past couple of years, in a tough economy, and (if you’ve visited their website already), the results speak for themselves. Larger than [...]
… Continue reading Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market
You Recommend Clients Change their Look, Don’t You?
“It is not necessary to change. Survival is not mandatory.” – William Edwards Deming (1900–1993)
Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not? It’s a noble goal … and very doable for those willing to plan for, invest in, and put the sweat equity into obtaining it.
You need a few basic ingredients of course … talent and skill, a personality, and a decent work ethic. Of course that does sound like a whole lot of hairdressers you know who [...]
… Continue reading Out with the Old, In with the New