By Alexander Irving —
  Some writings resonate
We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.
“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR a la Carte. Let’s not hear that particular excuse anymore. OK?
On that topic, here’s a post we received a copy of this morning from Seth Godin’s Blog . If you don’t subscribe to his blog, we suggest you do. Here it is, short and [...]
… Continue reading What’s Your Excuse?
By Alexander Irving —
 Photo courtesy of Tolis Flioukas
Pay Day Yesterday!
Like the “Starfish story” … we know we have done something important.
We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over.
We bring our experience and talent to the table every day for our friends and clients. We share our information, experience, and observations to help make the world (and life) a little better for ourselves and others.
But despite all your (and our) best work, we know people [...]
… Continue reading When Were You Happy Right Down to Your Very Soul?
By Alexander Irving —
 Just talk … It’s upsetting.
… and it always makes us sad.
The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters.
So many stylists talk a good game. They talk about about stepping out from the crowd. They talk about what they are going to do for themselves tomorrow. They talk about entering the ‘big pool’ … NAHA or the Contessas, or some other great PR opportunity.
I don’t mean I’m upset because they miss out on being as famous as Nick Arrojo, or Vivienne Mackinder … Very few do. I mean [...]
… Continue reading Are You a Self-Sabotaging Salon Pro?
By Sharon Esche Irving —
 Drum Roll Please
We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full and fabulous $7,500-value day you’ll share with national PR consultants Sharon and Alex (Esche & Alexander PR / BeautyPRpro) PLUS doing a hair fashion shoot with industry-renowned photographer Gary Lyons.
As promised there is a winner from each class. And the two winners are …
AM [...]
… Continue reading And the ABCH Winners Are …..
By Alexander Irving —
 Just because you write doesn’t mean you’re read …
How do you look through your incoming email pile after you’ve been away from your desk?
you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’ fields stream int and the top window darkens with unread emails..
You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this category. Few deletions have happened.
OK … Urgent emails are dealt with
here’s the critical part. Reader’s final review —- “Gotta check it out” … or …“It’s dumb,
I always get [...]
… Continue reading Do Your Salon Clients Really Open Your Email?
By Alexander Irving —
 “The World is Filled with Talented, Poor Dreamers”
We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.
Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I work, the luckier I get”.
Well, odds are you’re not going to be ‘hit by lightening’ and hired for that new reality TV series on Bravo, so you better start planning how you are going to get noticed and [...]
… Continue reading How To Become an ‘Overnight’ Salon PR Success
By Alexander Irving —
 Takes Only 30 Seconds
This is an unusual post for BeautyPRpro. We think you’ll understand why we deviate from our usual offerings when you read just a little more. The action we ask is simple.
Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we will all will make a few sheckles more.
The link above is to send a message to your elected representatives to support the “Small Business Tax Equalization and Compliance Act” that has been introduced in the Senate.
This act provides the beauty industry businesses a [...]
… Continue reading Money in Your Beauty Industry Pocket
By Alexander Irving —
 Your ‘Appearance’ is a Basic Salon PR Ingredient
Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:
Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their clients. Get closer to their local press. Diversify product offerings to match their clientele’s wishes.
It all happened gradually and manageably over the past couple of years, in a tough economy, and (if you’ve visited their website already), the results speak for themselves. Larger than [...]
… Continue reading Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market
By Alexander Irving —
 Our answer is a resounding …
Why not? It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up. Also, many of your clients/customers may well include these younger mobile-heads.
Also, don’t forget Google gets fed the ‘Local Business’ listings from Facebook.
First, You Decide
Important … You’ve already (hopefully) read our recent Facebook post [...]
… Continue reading Should Your Salon/Spa/Beauty Store be Using Facebook Places?
By Alexander Irving —
 Social Media is Excellent PR
We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at all.
Of course everyone was on Facebook, but few people knew beyond the photos/videos tabs, the wall, and how to send messages. Only one person had a plan and strategy for being there and was using it to attract more clients to their salon.
Back to [...]
… Continue reading So You Think You Can FaceBlogTwitLink?
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