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By Alex Irving, on June 27th, 2010 —
Brushing Up Your Interview Skills
Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions [...]
By Alex Irving, on May 16th, 2010 —
Early Birds Get the Worms
The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop?
Geolocation, and QR codes
… Smart Phone Technology and [...]
By Sharon Esche, on March 26th, 2010 —
Cosmetology Leads Among Respected Professions.
Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data [...]
By Alex Irving, on March 19th, 2010 —
Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you [...]
By Alex Irving, on February 19th, 2010 —
Your attitude …
… in every situation in life, is what sets the standard and the stage for what happens to you daily. What you get … and what you don’t get. This is true if you are being interviewed by an editor, working with a salon staff member, talking to your spouse, shopping [...]
By Alex Irving, on February 6th, 2010 —
It Used to Be Simpler
Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, [...]
By Alex Irving, on January 8th, 2010 —
You Recommend Clients Change their Look, Don’t You?
“It is not necessary to change. Survival is not mandatory.” – William Edwards Deming (1900–1993)
Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not? It’s a noble goal … and very doable for those willing [...]
By Alex Irving, on December 7th, 2009 —
Our friend Jerry Tyler has an amazing attitude toward life, his career, his industry and his family. Sharon and I are proud to call Jerry a friend and applaud his many contributions over his 35 + years in the industry to the lives of so many professionals in the industry, from students to wizened [...]
By Sharon Esche, on November 23rd, 2009 —
Thia Breen – President, North America, Estee Lauder Companies
I love meeting amazing and straightforward people like Thia Breen. She lifts me up with her own phenomenal career success story but stops me cold with forehead-slapping simple solutions to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How [...]
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