Category Archives

Month Archives

What’s Your Excuse?

Some writings resonate

We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.

“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies.  Well we’ve solved that one for you. Check out PR [...]

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When Were You Happy Right Down to Your Very Soul?

Photo courtesy of Tolis Flioukas

Pay Day Yesterday!

Like the “Starfish story” … we know we have done something important.

We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over.

We bring our [...]

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Are You a Self-Sabotaging Salon Pro?

Just talk … It’s upsetting.

… and it always makes us sad.

The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters.

So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for [...]

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And the ABCH Winners Are …..

Drum Roll Please

We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business.  That’s a full and [...]

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Do Your Salon Clients Really Open Your Email?

Just because you write doesn’t mean you’re read …

How do you look through your incoming email pile after you’ve been away from your desk?

you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’  fields stream int and the top window darkens with unread emails..

You sigh, and scan for [...]

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How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers”

We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.

Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood [...]

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Money in Your Beauty Industry Pocket

Takes Only 30 Seconds

This is an unusual post for BeautyPRpro. We think you’ll understand why we deviate from our usual offerings when you read just a little more.  The action we ask is simple.

Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we [...]

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Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market

Your ‘Appearance’ is a Basic Salon PR Ingredient

Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:

Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their [...]

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Should Your Salon/Spa/Beauty Store be Using Facebook Places?

Our answer is a resounding …

Why not?  It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from [...]

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So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR

We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all.

[...]

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