By Alexander Irving —
  You Think You Receive a Lot of Email?
Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated.
If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at it (and a download link).
If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as [...]
… Continue reading Salon PR Tip – Respect Editor’s Inboxes
By Sharon Esche Irving —
 The ‘Naileratti’
With New York Fashion Week (Feb. 7-11) upon us, and nail fashion coverage sharing the media spotlight, what better time to pay tribute to our talented nail peers and pioneers. They are the Naileratti (my term) … those who have turned the heads and earned the respect of the world’s leading fashion designers and media.
It all happened for one very good reason; nail artists began to regard themselves first as fashion ‘designers’ … and then, skilled nail ‘technicians’. They were on top of the trends as well as the technology and never let us forget either side [...]
… Continue reading A Shout-Out to our NAILERATTI as Fashion Trailblazers
By Alexander Irving —
 Online and Print are Two Different Beasts
What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.
It’s annoying (and time-wasting) when an editor asks for a print-ready image and you send a 72 DPI, web-ready image with JPEG artifacts and stretching (ugh). What they really could use is a high-resolution TIFF, PNG or low-compression JPG. If you don’t understand what I am talking about, [...]
… Continue reading Salon PR Tip – Understand Editorial Media Requirements
By Alexander Irving —
 What is a Newsworthy Salon Fundraiser?
A talented salon owner/manager asked us:
“I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly connects with, and cares about. Then it’s about getting everyone on board, or just finding something they are willing it give up a day of their weekend, or an evening [...]
… Continue reading Die! Cut-A-Thon … Die!
By Sharon Esche Irving —
 What’s a VIP Card?
It’s a sure-fire way to catch the attention of your local media.
Looking and feeling like a credit card, a salon VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking … moochy.
Although Salon VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post [...]
… Continue reading Your Salon VIP Card – The Media Attractor Factor
By Alexander Irving —
 Some writings resonate
We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.
“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR a la Carte. Let’s not hear that particular excuse anymore. OK?
On that topic, here’s a post we received a copy of this morning from Seth Godin’s Blog . If you don’t subscribe to his blog, we suggest you do. Here it is, short and [...]
… Continue reading What’s Your Excuse?
By Alexander Irving —
 Photo courtesy of Tolis Flioukas
Pay Day Yesterday!
Like the “Starfish story” … we know we have done something important.
We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over.
We bring our experience and talent to the table every day for our friends and clients. We share our information, experience, and observations to help make the world (and life) a little better for ourselves and others.
But despite all your (and our) best work, we know people [...]
… Continue reading When Were You Happy Right Down to Your Very Soul?
By Alexander Irving —
 Just talk … It’s upsetting.
… and it always makes us sad.
The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters.
So many stylists talk a good game. They talk about about stepping out from the crowd. They talk about what they are going to do for themselves tomorrow. They talk about entering the ‘big pool’ … NAHA or the Contessas, or some other great PR opportunity.
I don’t mean I’m upset because they miss out on being as famous as Nick Arrojo, or Vivienne Mackinder … Very few do. I mean [...]
… Continue reading Are You a Self-Sabotaging Salon Pro?
By Sharon Esche Irving —
 Drum Roll Please
We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full and fabulous $7,500-value day you’ll share with national PR consultants Sharon and Alex (Esche & Alexander PR / BeautyPRpro) PLUS doing a hair fashion shoot with industry-renowned photographer Gary Lyons.
As promised there is a winner from each class. And the two winners are …
AM [...]
… Continue reading And the ABCH Winners Are …..
By Alexander Irving —
 “The World is Filled with Talented, Poor Dreamers”
We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.
Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I work, the luckier I get”.
Well, odds are you’re not going to be ‘hit by lightening’ and hired for that new reality TV series on Bravo, so you better start planning how you are going to get noticed and [...]
… Continue reading How To Become an ‘Overnight’ Salon PR Success
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