You Think You Receive a Lot of Email?
Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated.
If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at it (and a download link).
If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as [...]
… Continue reading Salon PR Tip – Respect Editor’s Inboxes
With New York Fashion Week (Feb. 7-11) upon us, and nail fashion coverage sharing the media spotlight, what better time to pay tribute to our talented nail peers and pioneers. They are the Naileratti (my term) … those who have turned the heads and earned the respect of the world’s leading fashion designers and media.
It all happened for one very good reason; nail artists began to regard themselves first as fashion ‘designers’ … and then, skilled nail ‘technicians’. They were on top of the trends as well as the technology and never let us forget either side [...]
… Continue reading A Shout-Out to our NAILERATTI as Fashion Trailblazers
Online and Print are Two Different Beasts
What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.
It’s annoying (and time-wasting) when an editor asks for a print-ready image and you send a 72 DPI, web-ready image with JPEG artifacts and stretching (ugh). What they really could use is a high-resolution TIFF, PNG or low-compression JPG. If you don’t understand what I am talking about, [...]
… Continue reading Salon PR Tip – Understand Editorial Media Requirements