Slow Summer? Not Here
It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back to school’ crowd brought business back to life. Now, enterprising salon owners take the ‘offense’ against the dreaded slow season by thinking fresh with great ideas that keep clients connected … and coming back!
No more allowing clients to forget about or abandon regular salon [...]
… Continue reading Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!
by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com.
Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles. And now, with skimpy skeleton staffs, more than ever editors select for publication those pieces that need minimum tweaking. If you see the same people getting press over and over, that’s why.
How can your salon or [...]
… Continue reading Compelling Copy Gets You Published
As a ‘beauty PR pro’, I pray that businesses in the beauty industry don’t cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won’t have to quit my day job after all <g>). What are they saying?
“Whatever you do, don’t cut down on your PR effort…don’t mess with your ‘image’ and ‘credibility’ in front of the consumer! Keep your PR intact and if you have to cut anywhere in communications, make [...]
… Continue reading Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts
Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.
What if you were to build relationships with several fashion boutiques/stores in the area that retail the kinds of clothing your clients would be interested in? Perhaps you could start pulling together total ‘looks’ for your clients and their customers, creating special combo pricing ideas for clients/customers [...]
… Continue reading Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’
In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds:
The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR).
Just as you read your industry and consumer publications and to stay abreast of influences and trends – so do we. We can’t innovate for our clients if we don’t know what is going on.
Normally, our ‘other worlds’ are transparent to our clients at www.beauty-pr.com. That’s what you hire us [...]
… Continue reading What You Need to Know About the Beauty PR Process
What’s a VIP Card? Looking and feeling like a credit card, a VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus in this post is on how you can use it to garner more local media awareness . . . without looking moochy. Although VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post ‘Good PR in a Bad Economy‘. [...]
… Continue reading The VIP Card – A Media Attention-Getter