10 ‘Don’t Be’ PR Tips – Perception Counts

How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer ... this is for you.Public relations helps to shape and cultivate how others perceive you.  But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision ‘yourself’ clearly.Since public relations … [Read more...]

Salon PR Tip – Respect Editor’s Inboxes

You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least.  Giant attachment files on your pitch news release email are often not appreciated.If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at … [Read more...]

A Shout-Out to our NAILERATTI as Fashion Trailblazers

The 'Naileratti' With New York Fashion Week (Feb. 7-11) upon us, and nail fashion coverage sharing the media spotlight, what better time to pay tribute to our talented nail peers and pioneers. They are the Naileratti (my term) … those who have turned the heads and earned the respect of the world’s leading fashion designers and media.It all happened for one very good reason; nail artists began … [Read more...]

Salon PR Tip – Understand Editorial Media Requirements

Online and Print are Two Different Beasts What looks fine on a computer screen is often totally unusable for print publication.  We recommend you invest the time to learn about DPI (dots per inch)  vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.It's annoying (and time-wasting) when an editor asks for a print-ready … [Read more...]

Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us:"I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

Your Salon VIP Card – The Media Attractor Factor

What's a VIP Card? It's a sure-fire way to catch the attention of your local media.Looking and feeling like a credit card, a salon VIP card is a 'flexible' discount device for salon or spa services and/or product purchases.  Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking ... moochy.Although Salon … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR."I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies.Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK?On that topic, here's a post … [Read more...]

Are You a Self-Sabotaging Salon Pro?

Just talk ... It's upsetting. ... and it always makes us sad.The wishers ... the dreamers .... the pretenders ... the talkers .... so very few actual starters.So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the 'big pool' ... NAHA or the Contessas, or some … [Read more...]

Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]

Seize the PR Moment!

Cosmetology Leads Among Respected Professions.Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there's some solid career data to make a strong case for just how 'smart' a decision you made to those … [Read more...]

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