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By Alexander Irving —
 1 comment so far Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR. “I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR [...]     By Alexander Irving —
5 of you commented - join the conversation! Just talk … It’s upsetting. … and it always makes us sad. The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters. So many stylists talk a good game. They talk about about stepping out from the crowd. They talk about what they are going to do for [...] By Alexander Irving —
2 of you commented - join the conversation! Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might [...] By Sharon Esche —
7 of you commented - join the conversation! Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data to [...] By Sharon Esche —
2 of you commented - join the conversation! How Are You Perceived? Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, can [...] By Alexander Irving —
Add your thoughts & comments on this article Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and [...] By Sharon Esche —
4 of you commented - join the conversation! Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back [...] By admin —
Add your thoughts & comments on this article by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases [...] By Alexander Irving —
7 of you commented - join the conversation! Being Consistent. “Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. [...] By Alexander Irving —
4 of you commented - join the conversation! This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become [...] |
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