How Scary Is Your On-Line Reputation?

Care for Your Personal and Professional Brands Freedom of Speech?  Sure! It’s a free country.  Post whatever you want. But, there are consequences. Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you probably don’t want it. When you (or a friend) post … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

Do Your Salon Clients Really Open Your Email?

Just because you write doesn’t mean you’re read ... How do you look through your incoming email pile after you’ve been away from your desk? you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’  fields stream int and the top window darkens with unread emails.. You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this … [Read more...]

So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]

Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. Rigney Graphics' portfolio and more information about the company may be … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 1

Part 1 of a 2 part series Twitter - Your 'Aha!' moment? OK gang. Many of you have confessed to being Twitter 'challenged'.  In our travels (and in the research) we've seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months.  No surprise. Twitter itself has not been that helpful to newbies and most people many don't have the motivation or time to … [Read more...]

Authenticity, Transparency, Privacy and Our Public Persona

Reach Out & Touch Someone We've written a number of blog posts on staying aware of your on-line legacy when participating in the social media  community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place).  The thrust of the posts was primarily to make you aware of the potential consequences of what you write in Facebook and on Twitter. But there is a whole … [Read more...]

New Features for BeautyPRpro

What Do You Think? You may not have noticed, but we added a feature to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page. Bloggers, and those with websites especially take note - We also added the CommentLUV plug-in. Very good for those of you with your own blog. When you make a comment on a … [Read more...]

Salon Blog and Twitter – A Yummy Combination

Get 'Engaged' As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don't know about you yet, and keep you more 'connected' to all them ... regularly.  Today's social media tools allow us all to do that simply and economically. The Power of Example Doing … [Read more...]

Compelling Copy Gets You Published

by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com.  Visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles.  And now, with … [Read more...]

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