Category Archives

Month Archives

What’s Your Excuse?

Some writings resonate

We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.

“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies.  Well we’ve solved that one for you. Check out PR [...]

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Do Your Salon Clients Really Open Your Email?

Just because you write doesn’t mean you’re read …

How do you look through your incoming email pile after you’ve been away from your desk?

you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’  fields stream int and the top window darkens with unread emails..

You sigh, and scan for [...]

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So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR

We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all.

[...]

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Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design

This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. [...]

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A Twitter Guide for Salon Industry Professionals and Businesses – Part 1

Part 1 of a 3 part series Twitter – Your ‘Aha!’ moment?

OK gang. Many of you have confessed to being Twitter ‘challenged’.  In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months.  No surprise. Twitter itself has [...]

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Authenticity, Transparency, Privacy and Our Public Persona

Reach Out & Touch Someone

We’ve written a number of blog posts on staying aware of your on-line legacy when participating in the social media  community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place).  The thrust of the posts was primarily to make you aware [...]

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New Features for BeautyPRpro

What Do You Think?

You may not have noticed, but we added a couple of features to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page.

We added the Snapshot WordPress Plug-in. When you hover over any [...]

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Salon Blog and Twitter – A Yummy Combination

Get ‘Engaged’

As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly.  Today’s social media [...]

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Compelling Copy Gets You Published

by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com.  Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com.

Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases [...]

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Publicity is to Public Relations as Public Relations is to Marketing – True or False?

Remember those kinds of relational questions in school?  They forced you to think about how things really related to each other.  That what this post is about because if you are clear on the relationship between PR and publicity you will be much more successful at the latter and you will have a ‘foundation’ for [...]

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