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By Alex Irving, on July 11th, 2010 —
 Add your thoughts & comments on this article Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at [...] By Alex Irving, on August 29th, 2009 —
2 of you commented - join the conversation! Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our [...] By Alex Irving, on August 9th, 2009 —
2 of you commented - join the conversation! Part 1 of a 3 part series Twitter – Your ‘Aha!’ moment? OK gang. Many of you have confessed to being Twitter ‘challenged’. In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months. No surprise. Twitter itself [...] By Alex Irving, on July 30th, 2009 —
1 comment so far Reach Out & Touch Someone We’ve written a number of blog posts on staying aware of your on-line legacy when participating in the social media community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place). The thrust of the posts was primarily to make you [...] By Alex Irving, on May 25th, 2009 —
6 of you commented - join the conversation! What Do You Think? You may not have noticed, but we added a couple of features to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page. We added the Snapshot WordPress Plug-in. When you hover over [...] By Alex Irving, on May 16th, 2009 —
2 of you commented - join the conversation! Get ‘Engaged’ As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social [...] By admin, on May 12th, 2009 —
Add your thoughts & comments on this article by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press [...] By Alex Irving, on March 14th, 2009 —
5 of you commented - join the conversation! Remember those kinds of relational questions in school? They forced you to think about how things really related to each other. That what this post is about because if you are clear on the relationship between PR and publicity you will be much more successful at the latter and you will have a ‘foundation’ [...] By Alex Irving, on February 7th, 2009 —
Add your thoughts & comments on this article I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives. That’s not a criticism, just a fact. It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life. I [...] By Alex Irving, on January 23rd, 2009 —
Add your thoughts & comments on this article Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a ‘private’ conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? [...] |
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