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PR Opportunities at The International Haircolor Exchange (IHE)

Opportunity Knocks

If you are serious about moving your PR efforts ahead, in our recent post (Get Out of the Salon . . .  And the Neighborhood), we recommended several unique event activities to expand your personal universe and give you some great material for local media. Well, the International Haircolor Exchange is coming [...]

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Get Out of the Salon and the Neighborhood

You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done.

Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, [...]

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How Do Your Clients See You?

Who You Were, or Who Your Are?

The very fact that you are here means you’re probably thinking about your professional image and rep . . . perhaps making it a bit stronger, edgier, more competitive, and maybe even measure up to modern civilization as we know it <g> in the salon/spa world. Others just [...]

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