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By Alex Irving, on July 11th, 2010 —
 Add your thoughts & comments on this article Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at [...] By Alex Irving, on June 27th, 2010 —
Add your thoughts & comments on this article Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions [...] By Alex Irving, on May 16th, 2010 —
3 of you commented - join the conversation! Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and [...] By Sharon Esche, on March 26th, 2010 —
7 of you commented - join the conversation! Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data [...] By Alex Irving, on March 19th, 2010 —
2 of you commented - join the conversation! Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you [...] By Sharon Esche, on November 23rd, 2009 —
4 of you commented - join the conversation! Thia Breen – President, North America, Estee Lauder Companies I love meeting amazing and straightforward people like Thia Breen. She lifts me up with her own phenomenal career success story but stops me cold with forehead-slapping simple solutions to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How [...] By Alex Irving, on October 17th, 2009 —
4 of you commented - join the conversation! At Lightning Speed in Today’s World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month. That’s unusual. Obviously, he had something important to say. Mike’s topic was about bad PR. He was annoyed. Annoyed enough to need to [...] By Sharon Esche, on September 22nd, 2009 —
2 of you commented - join the conversation! How Are You Perceived? Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, [...] By Alex Irving, on September 13th, 2009 —
Add your thoughts & comments on this article Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together [...] By Alex Irving, on August 29th, 2009 —
2 of you commented - join the conversation! Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our [...] |
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