10 ‘Don’t Be’ PR Tips – Perception Counts

How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer ... this is for you.Public relations helps to shape and cultivate how others perceive you.  But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision ‘yourself’ clearly.Since public relations … [Read more...]

Is This You? Just … so busy.

“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet.It has to be several hundred times for me.Why do we see it so many times?  Because it’s a universal truth and we all recognize it.  It’s about me … every time I read it.  But Then … You’re pooped at the end of a busy day.  You really want … [Read more...]

How Scary Is Your On-Line Reputation?

Care for Your Personal and Professional Brands Freedom of Speech?  Sure! It’s a free country.  Post whatever you want. But, there are consequences.Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you probably don’t want it.When you (or a friend) post … [Read more...]

Hair Photos – Slapping Posters Up on Walls?

Is it About Hair Photos, or Storytelling? There’s no shortage of salon professional hair photos in the beauty social media universe.Thousands of stylists spend hours uploading their hair photos to salon pro websites hoping to attract new clients, and show friends their good work.Sadly, with all that time and effort, most are just ‘posters on a wall’ with a 1-day lifespan … most often only … [Read more...]

Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us:"I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

Your Salon VIP Card – The Media Attractor Factor

What's a VIP Card? It's a sure-fire way to catch the attention of your local media.Looking and feeling like a credit card, a salon VIP card is a 'flexible' discount device for salon or spa services and/or product purchases.  Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking ... moochy.Although Salon … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR."I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies.Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK?On that topic, here's a post … [Read more...]

When Were You Happy Right Down to Your Very Soul?

Pay Day Yesterday! Like the “Starfish story” … we know we have done something important.We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over.We bring our experience and talent to the table every day for our friends and clients.  We share our information, experience, and observations to help … [Read more...]

Are You a Self-Sabotaging Salon Pro?

Just talk ... It's upsetting. ... and it always makes us sad.The wishers ... the dreamers .... the pretenders ... the talkers .... so very few actual starters.So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the 'big pool' ... NAHA or the Contessas, or some … [Read more...]

And the ABCH Winners Are …..

Drum Roll Please We're announcing the winners :-) Were you in our "Make Your Clients Raving Facebook Fans" classes at the ABCH 'Energizing Summit' on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of 'Ultimate Imaging' for you and your business.  That's a full and fabulous $7,500-value day you'll share with national PR consultants Sharon and … [Read more...]

--> -->