The Most Powerful PR in the World – Bad Word of Mouth

At Lightning Speed in Today’s World.

We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month.  That’s unusual.  Obviously, he had something important to say.

Mike’s topic was about bad PR.  He was annoyed.  Annoyed enough to need to [...]

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