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Month Archives

New Features for BeautyPRpro

What Do You Think?

You may not have noticed, but we added a couple of features to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page.

We added the Snapshot WordPress Plug-in. When you hover over any [...]

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Salon Blog and Twitter – A Yummy Combination

Get ‘Engaged’

As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly.  Today’s social media [...]

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Compelling Copy Gets You Published

by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com.  Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com.

Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases [...]

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Consistency Counts

Being Consistent.

“Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon

Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers.  You are someone they can “count on” seeing and hearing from. [...]

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Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become [...]

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