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Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’

Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.

What if [...]

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‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that … if you do it right!

Networking Has To Be ‘Real’ To Be Right!

OK, I admit it.  Even though I’m a publicist, I’ve [...]

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Trends – Launching Platform for Both PR and Salon/Spa Growth

Are You a Catalyst for Change?

Back a while we posted Good PR in a Bad Economy. We looked at ‘catching the wave’ specifically relevant to consumers looking for ‘value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on.

If you’re seriously interested in gleaning more [...]

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The PR Power of Blogging for Salons

I Never Really Understood Blogging

Our industry community got a later start with computers in our businesses and lives.  That’s not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I speculate [...]

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