By
Alex Irving, on January 27th, 2009 —
We’ll See you There.
If you’re within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there. ISSE is a golden opportunity to gather up great PR material and opportunities for you, and [...]
By
Alex Irving, on January 24th, 2009 —
In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds:
The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR).
Just as you read your [...]
By
Alex Irving, on January 16th, 2009 —
We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day (pardon the pun).
There’s not much for [...]
By
Alex Irving, on January 5th, 2009 —
“Life-Changing PR” for Salon & Spa Owners
A promise is a promise. All our new subscribers will now find a direct download link to their copy of “Life-Changing Public Relations for Salon & Spa Owners” in their email verification reply. Whew! It took a while to get that one finished. Thanks for waiting.
We [...]
By
Alex Irving, on January 1st, 2009 —
Happy New Year To You All!
Are you any good at keeping New Year Resolutions? We suspect not. Like you, we used to make a bunch of those every year, with truly the best of intentions, only to find the newly-minted days slipping by once again. We were ‘consumed’ by daily life robbing our [...]