PR ’old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade. Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out [...]
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By Alex Irving, on December 27th, 2008 —
 Add your thoughts & comments on this article By Alex Irving, on December 23rd, 2008 —
Add your thoughts & comments on this article By the time we got around to getting our Christmas card out this year, Anne Vasey, our invaluable right hand here at Esche & Alexander and BeautyPRpro, was on vacation for the holidays, so it’s just the three of us pictured above. We wish you the Merriest of Christmases and the Happiest of [...] By Sharon Esche, on December 17th, 2008 —
Add your thoughts & comments on this article Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA ’09! (Note Deadline To Enter: Feb 2nd) Show Your Staff ‘I’m Not Just a Hairdresser‘, the 4-part [...] By Sharon Esche, on December 7th, 2008 —
4 of you commented - join the conversation! What’s a VIP Card? Looking and feeling like a credit card, a VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus in this post is on how you can use it to garner more local media awareness . . . without looking moochy. Although VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post ‘Good PR in a Bad Economy‘. [...] |
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