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By Sharon Esche, on November 30th, 2008 —
 4 of you commented - join the conversation! Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you! Slowing economies are [...] By Alex Irving, on November 21st, 2008 —
Add your thoughts & comments on this article Old adage in the PR business Never, Never, (repeat) Never, put anything ‘in print’ you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its “New Media” derivatives are also today’s [...] By Alex Irving, on November 15th, 2008 —
6 of you commented - join the conversation! Try it! It’s fun. Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter. In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do [...] By Sharon Esche, on November 7th, 2008 —
Add your thoughts & comments on this article Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming [...] |
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