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By Alexander Irving —
 Add your thoughts & comments on this article If you are headed for the International Haircolor Exchange (IHE) event November 9th I promised you some photo tips for getting good editorial shots with your digital snapshot camera. Tip: There are many good cameras with decent flash capability these days but for your information, we always carry a little Casio Exlim Z750 purchased a [...]     By Alexander Irving —
Add your thoughts & comments on this article Opportunity Knocks If you are serious about moving your PR efforts ahead, in our recent post (Get Out of the Salon . . . And the Neighborhood), we recommended several unique event activities to expand your personal universe and give you some great material for local media. Well, the International Haircolor Exchange is coming [...] By Sharon Esche —
3 of you commented - join the conversation! It’s Motivating For The Clients! It’s Motivating For the Staff! It’s Motivating For The Media! There is no time like the holidays . . . . . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media! And with holiday season just [...] By Alexander Irving —
Add your thoughts & comments on this article You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, [...] By Alexander Irving —
Add your thoughts & comments on this article Sharon’s tough! Her previous post was only the second article on the blog and she already asked the “Supermarket Conversation” question . That is enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of [...] |
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